What Kind of Video Should You Create for Your Business?

What Kind of Video Should You Create for Your Business?

Creating and using videos can be very beneficial for businesses!  But the question is… what kind of video should you create for your specific business?  When there are so many different types of videos to create, how are you supposed to know which is best to help your target audience both find you as well as want to engage with you?

In this post, we will cover what questions to ask yourself when it comes to choosing the right type of video for your specific project and how you can get started creating it.

What Type of Video to Create - Ask These Questions

Below are questions that you should ask yourself (and your team) to help define what type of video you will want to create for your business marketing efforts as well as determine if you have the right resources to complete it.

How long do you want the video to be?

Deciding on the length of the video can determine which platform it is best suited for as well as what you will be using it for.  Certain video lengths work better for different purposes and channels that they are published on.

For example, it’s recommended that explainer videos are only about one minute in length to keep the attention of your audience, without overdoing it.

Certain video lengths work better for different purposes and channels that they are published on #videomarketing #videoforbusiness #videomarketingtip

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What do you need to use the video for?

This question will define the purpose of the video, and defining the purpose will help to determine the type of video that you should be creating.

Some examples of video purposes would include advertisement videos on Facebook, an informational video on your about page, or a simple fun video for your social media accounts.

How long do you have before you need the video (what is the deadline)?

Do you have a deadline for a launch or special promo that you are running for your business?  If you don’t, then the timeline for your video completion can be a bit more open. Determining the timeline of your video will help you decide what type of video you have time to create.

Do you have a team or employee who would be willing to be in front of the camera?

Depending on the type of video that you’ll be creating for marketing your business, it may be beneficial to pass this task off to a team member who is willing to be in front of the camera as the "face" of the brand.  Showing your team and the culture of your business as a whole can be very beneficial as it allows your audience to connect with your brand on a deeper level.

Do you want to have the video done for you or try your hand at DIY (“do it yourself”)?

While some small business owners want to try the DIY route and do the work themselves to save money, quite a few of them end up spending a lot more time on the project than they originally anticipated -- and that in and of itself can be draining (emotionally and financially).

While outsourcing video projects may seem more expensive up front, it may save you valuable time as the business owner (or project manager) which can then be used for other high priority tasks.

What does your budget to have the video created look like?

If you decide to outsource your video (whatever type it might be), you’ll need to decide what your budget will look like.  It’s important to remember that the saying “you get what you pay for” is pretty accurate for these type of products and increasing your budget slightly may improve your end project quality and potentially speed up the timeline.

Now that you’ve asked yourself six different questions to help you narrow down your project and the work that it entails, now it’s time to review the different types of videos you could potentially create for your business.

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Below is a list of 13 different types of videos that you could (and in some cases, should) be creating to help market your business to your target customers and audience.  You can use this list as a guide to help choose the right one for your next big business promotion or project.

  • Live Video & Broadcasts
  • Team & Introductory Videos
  • How To / Informational
  • Product Demos
  • Advertisement  or Commercial
  • Animated Explainer Videos
  • Testimonials & Customer Reviews
  • Culture Videos or Company Storytelling
  • Retention Videos
  • Vlogs (Video Blogging)
  • Social Media Content
  • Webinars / Training Classes
  • One to One Personal Messages

Want to learn more about each of these videos?  Read this blog post that outlines each video type, what they’re used for, their optimal length, the funnel stage they’re meant for, and the distribution channels you can implement them on.

Now it’s time!  After you’ve asked the necessary questions to help you figure out what type of video you may want to create to help market your business and reviewed the different types that are available, it’s time to choose which one you want to do.

Have questions about which video type is best for your business or want to receive a quote for a project you have in mind?  Reach out to our team and get a customized quote today!

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