04 Apr 11 Ways to Use Your Animated Explainer Video for Your Business
So, you’ve taken the time to create an animated explainer video for your business (or paid someone else to do it for you) -- now, how are you supposed to use it? Creating these types of videos can not only take a lot of time but also a bit of money if you are outsourcing it to someone else. Which means that you want to make your efforts count and take advantage of this great new asset you have for your business as much as possible!
First off, let’s talk a little bit about why you need an animated explainer video in the first place…
These types of videos are absolutely fantastic when it comes to keeping your audience engaged and interested in who you are as a brand and your beliefs.
Explainer videos have a fun way of presenting information about a brand, while also not going overboard on the details (since they tend to only be about one minute long!) and can be a great way of connecting with your audience and moving them to action.
Learn more about what an animated explainer video is by reading one of our past posts here.
Now that we’ve covered how incredible and beneficial this type of video can be for a business, let’s talk about all the different ways you can implement it into your marketing once it’s created...
11 Ways to Use Animated Explainer Videos in Your Business
#1 Home Page
Using an animated explainer video on your home page is actually one of the most common uses for this type of video. It’s a great opportunity to grab a new viewers attention and bring them in to what you are all about as a business. If you do place your explainer video on your homepage, you should make it easy for them to find it and play it directly there on your site.
#2 Landing Pages
When using an animated explainer video on a landing page, you should have it placed above the fold as well as have a call to action button visible. By using this type of video on your landing page, you may increase your site visit time and reduce the bounce rate. Who doesn't want to increase their sites analytics?
#3 Email Marketing Campaigns
If you’ve taken the time to plan out your explainer video correctly, then you should have provided a lot of great information about your business within the script This means that sending this video to your email list in your next email marketing campaign can not only be very informative for your subscribers, but it can also answer some questions they might already have about your brand that will be answered within the video.
#4 Email Signature
You may have heard that it’s a good idea to have your social media links in your email signature -- but it can also be beneficial to embed your animated explainer video or a link to your video for people to click on and watch! This is a fantastic way to provide more information about you and your business to anyone you send messages to with your business email.
#5 Social Media
It is ok to share this type of video on your social accounts -- and is actually recommended! This can include your Facebook page, Facebook group, Twitter, Instagram, Pinterest, and even on your Youtube channel. Although this may not be the type of content that is organically searched for on social media, it is still a great post to pin at the top of your feed so that new viewers or potential customers can view once they have found you on their favorite social media platform.
You can share this video either as a separate blog post on your website or you can also embed it on your blog page alongside your other published posts. Actually, incorporating video on blogs is an amazing way to increase conversions for any call to actions you might have as well as engagement with your site!
#7 Paid Ads
Videos make great advertising content! Don’t be shy about sharing this video on your next Facebook advertising campaign to grab your audience's attention and share information about your brand and business to get them to want to buy from you.
When you hire a new member onto your team, you may have a standard onboarding process set up to bring them up to speed on what your business is all about. Sharing an explainer video about your brand is a great way to help them understand the culture of your business and how it functions.
#9 Sales Pitches
Have a new potential client that is interested in working with you? Send them this animated explainer video to both provide more information for them to use and to show them how serious you are about what you do.
Embed your animated explainer video onto a presentation slide that you’re going to share at your next meeting or speech that you are giving. This is a great way to break up the simple images and text you may already have on your presentation and keep your audience engaged with you and what you’re speaking about.
#11 Social Profiles
We already mentioned before that it would be great to share your animated explainer video on one of your social media posts, but you can also share it directly on your profile as well. You could use this as a Facebook page cover video or link to this video as your website link on Instagram or Twitter.
BONUS - App Store
Here’s a bonus way for you to use your brand new animated explainer video for your business!
Are you publishing a new app to the app store for iTunes or Google Play? Why not add your explainer video in along with your app screenshots and example images! This could be a great opportunity to share what your business is about and why people should purchase or use your app.
How Will You Use Your Animated Explainer Video for Your Business?
There are many different ways to use this type of video for your business and in your marketing strategy…
Which one will you use?
Comment below or share with us on Facebook how you’re going to share your animated explainer video with your audience and potential customers!
Don’t have an explainer video yet but liked one of the ideas on how to implement it into your business above? We’ve got you covered! Simply talk with our chatbot about the details of your video and one of our team members will send you a customized quote for your next project!